In this paper, Uber’s and Lyft’s websites were compared and analyzed. Both sites are well-organized and make it easy to find information. Analyzing the site, it is clear that uber’s website lacks a strong emotional appeal. This will not encourage users to use its service. The site is organized well. The web is a place where some viewers are impatient. They want the answer to their question in an instant. The lyft page, however, has a series of slideshows that show interactions between drivers. The site has a downside in that it does not give people all the information about the costs of rides. Both transportation services have been evaluated to see how they navigate, persuade and what services and prices are offered. After comparing both sites, viewers will be able compare Uber and Lyft’s websites in order to see how each company builds their online identities.
We live in a world of many options. We are presented with a wide range of choices every moment. Truthfully, we don’t always choose our options consciously. We can be swayed by commercials or ads to buy products that are not necessary. To make an objective decision, we should compare and evaluate each product according to the criteria that we hold dear. Uber and Lyft, two popular transportation modes, are widely used in society. The websites of Uber and Lyft differ greatly in terms of the way they are organized, the persuasion used to attract customers, the services provided, and the charges. Uber and Lyft are both good at categorizing the topics on their websites to help customers or viewers navigate easily through it. Uber and Lyft both have free apps available for download that allow people to enjoy a convenient service “on the move”. Uber’s website offers a unique feature that Lyft does not: the ability to order and receive food. Customers can receive as many roadside deliveries as they choose. Customers are able to ride with a “grubhub”, and then order food, at the same moment, without needing to rush. Customers can read the Lyft cancellation policy in a section of their website, while Uber only informs you about the cancellation cost when the customer cancels. The majority of customers prefer to learn about the cancellation policy before they ride than to find out after.
Persuasion has become a widely accepted method of changing people’s attitudes. Online and social media are popular ways to convince people. Aristotle’s three elements of persuasion: logos (pathos), egos (ego), and ethos (ethos) can create tension when people share their opinions and views. Lyft & Uber use less appeal to logos & ethos when persuading their customers. Both sites use a lot of pathos. Uber uses an image of a driver and passenger bonding on its homepage to convince users that Ubering will be a great experience, with drivers who won’t make them feel uncomfortable. Uber wants both their drivers to be social with customers. Lyft’s picture is similar, but it uses a video of customers, drivers, and other people talking and laughing.
Visually navigating a website allows the viewer to react quickly to color and form. They can also respond to depth, movement, and depth. Use of color and light in images can help to give them a more meaningful meaning. Colors can enhance an image and make it more attractive to others. Initial reactions will be filled with curiosity. Images will encourage viewers to explore their website. This is a real-life example of advertising. Sites with decent colors and images will be visited by people who are interested. The most popular method to use is pathos. This is because people will pay more for someone they feel can provide a high-quality service and have a positive outlook.
People prefer it when someone is straightforward and not trying to hide important information. Uber offers a page on their site where they explain how the charges will work so that people know in advance or via the app if they are going to take a ride. Uber tells their customers the exact cost of the ride before they get on it. Only if the customer changed their destination would the price increase. Lyft has a tricky website that does not give any details about the way they charge. It reflects badly on the company’s reputation, as customers will think they are lying and not trustworthy. The company will give a starting price, but the customer won’t know their final price until after they have reached their destination.
Customers are often surprised when their bill comes in at a higher price than they expected. Uber has an area on their homepage that allows customers to estimate their cost and receive all details. Lyft does not allow customers to add in small costs like traffic into the final price. Uber and Lyft provide a similar service, which is a $20 discount on the customer’s initial ride. Uber is the clear winner when comparing two services based on the services and charges.
Most people will choose the most reasonable and affordable option when spending their own money. Uber and Lyft both provide convenient transportation services that are tailored to their customers. Both companies have their own websites that differ in layout, cost, services, and persuasion.
