This analysis will focus on Famous Brands Limited. I will examine the company’s overall history, its main brands, how they compare to other corporations, and the current state of affairs. S In the 1950s, the Halamandres Family came from Greece to South Africa with only 50$ and the desire to succeed. George, one brother, decided Johannesburg needed an American-style steakhouse. Steers would become a national brand. Steers first opened in 1960. Famous Brands Limited, a holding listed on the Johannesburg Stock Exchange (JSE) in the Consumer Services: Travel and Leisure category, is Africa’s leading branded food franchiser.
Performed to meet the needs of customers. Brands is a South African company with 15 manufacturing plants. Vertically integrated, it manufactures licensed products both for franchises under their brand portfolio and retail customers. Famous Brands, the largest branded franchise in Africa, is a result of their extensive operations that span the entire food supply chain. They manufacture everything from baked goods to fruit-based juices. The logistics division of Famous Brands is tailored to each franchise’s preferences. This function provides the company with a competitive advantage and a strategic edge, which is reflected in the way it treats its franchises. They can get closer by aligning the franchising and logistic businesses. These centres enable Famous Brands franchises to receive the best possible service and product. Its total storage space exceeds 20 000m? The warehouses hold on average 1600 lines of stock at any time. They have 117 refrigerated trucks in their fleet.
Brands such as Wimpy Coffee and all-day Breakfasts are well known, but the brand also offers a large selection of desserts, salads and shakes. Wimpy became a household word in South Africa. The constant rise in popularity is the main reason for this. Wimpy has a presence on high streets and malls as well as the forecourts Engen fuel stations located along major highways. Picking up a Wimpy product is now commonplace when you fill up with petrol. Debonairs Pizza began in 1996. The idea was conceived by two young Pietermaritzburg men, and they sold 8 pizzas at their opening.
Today, the company is only selling 2. 9,000,000 pizzas each month! Debonairs Pizza became the most popular pizza brand throughout Southern Africa. In recent years, the brand has expanded to include 14 African countries in addition to South Africa. Debonairs has been a success because it is innovative, and uses the latest technology and creative pizzas to deliver free to customers.
Brand Portfolio Comparative Analysis Famous Brands Limited Vs GoldBrands Investments GoldBrands Investments’ brand portfolio is much smaller than Famous Brands. Gold Brands investments only has nine brands while Famous Brands includes 23 brands. Famous Brands has a portfolio of 23 brands, while Gold Brands Investments only has 9. Famous Brands has a distinct advantage because of all these factors. They have a much larger brand portfolio than Gold Brands, which gives them an advantage. People are more likely end up in a chain owned by Famous Brands. Famous Brands also has an edge over Gold Brands due to the fact that its brands are widely known.
This article discusses the issue of minimum wage increases. The minimum wages in South Africa are set to increase from R20. The minimum wage in South Africa will increase to R20. There are debates on whether this increase is sufficient to make it livable, and how the change will impact businesses. Some workers could benefit, while others may be negatively affected. This is especially true for those who are employed in rural and small businesses. The increase in national minimum wages could have a negative impact on rural workers and small business owners. They may lose their jobs as a result. To pay their employees the new minimum wages, businesses will need to cut some staff. Now, economists say that the adjustment will not be beneficial to South Africa and instead weaken its economy as a result of job losses.
In sectors with higher wages (like manufacturing), collective bargaining councils’ wage negotiations have led to a reduction in employment of about 10%. In smaller businesses, the effects are less obvious. The reason for this is that the minimum wage law in these industries usually covers them. South Africa’s main source for income is agriculture. The minimum wage increase will impact smaller farmers, as they’ll have to cut workers to pay for those who are keeping their jobs. The production rate will decrease as fewer people will work at once. Famous Brands is not a big problem as they have many employees. This wage increase won’t affect them much. In fact, this is a benefit to them. This is because people can now buy products from the brands in Famous Brands’ portfolio.
PESTLE Factor for the Article: This article has a PESTLE Factor that is relevant to it because of its economic content. The current state of our economy poses a lot problems for the businesses. This article is about the high rate of obesity in South Africa. South Africa has the highest obesity rate in Africa and is the 2nd most obese country worldwide. In the article, it is discussed how people can become obese in many different ways. The article discusses genetics, technological changes and lifestyles. The article also discusses the causes and/or factors of obesity. In the article, it is mentioned that there are a large number of obese children. South Africa’s obesity crisis is at its height. The problem is so severe that companies are finding ways to deal with it.
In particular, Famous Brands has a lot of trouble with the obesity problem in South Africa. This is because most of the brands within its portfolio offer unhealthy food or have few healthy options. Famous Brands needs to take action and make brands offer healthier food options in order to tackle this issue. Steers, Wimpy and other brands may only have one healthier item on their menu. This is not sufficient. This is the simplest and most healthy option, similar to a salad. Fast food is not appealing to people anymore, and millennials are especially looking for healthier alternatives. Franchises should promote healthier food options, not just in a small way. This will encourage more people to visit their franchises. PESTLE’s Social Factor is most relevant to the article, since it relates demographics and individual beliefs.
To ensure that they’re covered in the event of a wage dispute, businesses can set aside a specific amount to be used for this purpose. My opinion is that businesses should have a separate account to store money in so they are not forced to retrench their staff when these challenges arise. The CCMA will be able to resolve any legal issues that may arise as a result of avoiding retrenchment. Staff will feel like they’ve been treated unfairly and will take this up. Article 2Famous Brands should encourage them to add healthier choices to their menus. It will solve the problem that their menus are not filled with healthy options, which is limiting their consumer base. Fast Food is not the only option for people who want to be fit and health.
Famous Brands Limited has a great deal of success and is very well organized. Some areas could still be improved, as I mentioned earlier. Many people are unaware of Famous Brands and the brands it represents. They will have to deal with the obesity issue in South Africa as the greatest problem. The company will have to devise strategies that will minimize the effect of this problem on the companies that are part of its portfolio as well as themselves. Overall, however, I think they run themselves well and are in the correct mindset.
