Marketers use consumer behavior to help them create ads that are more likely to get their attention. Marketers have many options to effectively advertise their products and services to consumers. Through certain thought patterns and behaviors, consumer behavior can help you understand what your customers want from a product. A variety of elements make up the model of consumer behaviour. The model of consumer behavior is made up of four components that are relevant to consumers. It can be used by marketers as a guideline for consumer behavior.
Marketers should first consider the consumer’s preferences when marketing to them. The best marketing strategies will adapt to the consumer’s tastes and preferences. Before releasing a product, marketers can conduct focus groups to discover what consumers like and dislike about it. Movie executives are required to screen movies before they release them. This allows them to decide which scenes should be kept or removed based on their preferences. These screenings are a good way to make sure that companies are truly involved in their product development. Consumers can also provide feedback and help to improve the product. Businesses and marketers can reap greater profits by marketing to the consumer’s needs. Lifestyle is an additional aspect to consider when advertising. Advertising should be based on the consumer’s income and similarities with features. Some consumers will be attracted to advertising for products such the iPhone 7. Advertising uses brand loyalty to appeal to consumers who are familiar with certain products such as the iPhone 7 or Android. People become familiar enough with certain features to buy an upgrade. If the product quality is excellent, consumers will pay more. Some consumers will spend less if they don’t have the budget to buy as many products. Marketers promote the iPhone alongside Android. Apple product loyalists will keep buying Apple products, as they have a history of being satisfied with the product. Android users will purchase Android products because they are more customizable, have more memory, can be used in larger screens, and are cheaper than iPhones. This is a way to market to consumers that are loyal to brands when they purchase products. Purchase decisions are another important aspect of the consumer behaviour model.
Third, consumers make purchase decisions by making precise decisions about the quality and price of products. Black Friday is an example of a day when prices are lower than retail. Black Friday sales can be a benefit to retailers like Wal-Mart (Best Buy), Target, and Wal-Mart (Wal-Mart). Black Friday sales are available at many retailers as early as Friday, November 24, at 5 PM. Black Friday sales are available online at many retailers, including Amazon.com and Wal-Mart. Online shopping is convenient and faster than driving to pick up their goods and fighting people. Black Friday and Cyber Tuesday are the best days to shop for quality products. The holidays are a time when consumers prefer to spend less. Cyber Monday offers consumers the same Black Friday sales and allows them to take more time shopping for gifts that they missed on Black Friday. Marketers should be aware of advertisements that advertise Valentine’s Day or other romantic holidays.
Fourth, Valentine’s Day is a holiday that consumers decide to spend their money on. Valentine’s Day has been ranked as the most expensive holiday of the calendar. According to Belle Reynoso’s estimates, Valentine’s Day will bring in $18.6 trillion (Reynoso/CNN). Valentine’s Day offers a great opportunity for marketers to reach consumers. This holiday is very lucrative for jewelry, flowers, and candy companies. Six billion dollars was the estimated value of candy, jewelry, and flowers. Men love to express their love and will buy items they like, whether it’s roses, chocolates or diamonds. Marketers can promote flowers, chocolates, and diamonds before Valentine’s Day to increase awareness. Advertising red roses and especially red roses is a great way to increase sales, as red roses have a strong association with Valentine’s Day. Over 40% of Valentine’s Day gift-buyers will do so via their smartphones. Amazon.com and other apps can be used to help consumers purchase Valentine’s Day gifts. Marketers can integrate Amazon shopping into their marketing strategy by showing the “Buy Now” button. This allows customers to click and buy items.
Marketers can use the steps above to create a consumer behavior model that will persuade customers to buy goods and services. Marketers that include the consumer in advertising and products can benefit from comments, feedback, and tips to help improve the product. This model combines all four elements to allow marketers to better understand how to market to consumers.
